The Problem
Running an event in Indonesia means coordinating dozens of moving parts at once — the MC script, the receptionist check-in queue, vendor logistics, guest seating, cash gift collection, and the photobooth line. Every piece is handled by a different WhatsApp group or manual process. Inviboo exists to orchestrate all of it from one platform: digital invitations, pre-event setup, day-of operations across all roles, and post-event follow-up. Starting with weddings and birthday celebrations, and expanding to other event types over time.
Constraints
- [01]Indonesian-first design — event flow, family hierarchy, and cultural norms must feel native, not translated
- [02]Bahasa Indonesia copy that uses 'kamu' — warm, personal, not corporate
- [03]Low-bandwidth tolerance — guests open invitations on 3G in regional cities, not fiber in Jakarta
- [04]Local payment rails — Trakteer for digital cash gifts; broader payment gateway planned for future phases
- [05]Pricing that fits Indonesian wallets — per-event tiers from free to Rp 149K, family plan Rp 299K per year
- [06]Run the product on the same engineering discipline we sell to clients — no shortcuts just because it is ours
Our Approach
Inviboo runs on the same stack and the same agentic workflow Idin Studio uses for paying clients. Backend is Go with the Chi router on PostgreSQL — 100+ handlers, 230+ migrations, covering the full event lifecycle: digital invitations, RSVP, guest management, vendor marketplace, booking + quotes, analytics, lucky draw, MC mode, reception mode, Trakteer integration (digital cash gifts), cohost management, photobooth ecosystem, and mini games. Frontend is Next.js 15 with Tailwind v4 — the public invitation flow, vendor marketplace, and host dashboard are all live.
The platform is built around orchestrating all event stakeholders — the host, the MC, the receptionist, the vendors — from a single dashboard. Tagline: 'Undangan Digital yang Ngerti Kamu' — depth and understanding, not template volume. We dogfood every release on real weddings and birthday events and treat early users as design partners.
Gallery
Outcome
- 230+ database migrations and 100+ API handlers covering the full event lifecycle — invitations, RSVP, vendor marketplace, booking, lucky draw, MC mode, reception mode, Trakteer (digital cash gifts), cohost, analytics, photobooth ecosystem, and mini games
- Real couples used Inviboo on their own weddings — Idin & Novi, Dudi & Elsa — and left verified testimonials
- 3 pricing tiers calibrated to Indonesian wallets — free per event, Rp 149K per event, Rp 299K / year family plan
- Full platform live at inviboo.com — public invitation flow, vendor marketplace, and host dashboard all in production
- Covers weddings and birthday celebrations — expanding to other event types with the same orchestration framework
Why this matters
Inviboo is how Idin Studio earns the right to talk about Indonesian product work. We run the same engineering discipline on our own product that we run on client engagements — and we carry the same risk our clients carry, with our own time and money. The work compounds: every pattern we harden for Inviboo — the Clean Architecture backend, the agentic workflow, the event orchestration logic — becomes a reusable asset across client projects. Pre-revenue today, but the platform is real, the testimonials are real, and the codebase is shipping.